This can provide a foundation for your brand's color palette. 2. Analyze your industry's color trends: Research the color schemes used by successful brands in your industry. While you don't want ...

First, let’s address branding, which is one of the most ... The studies Aesthetic Response to Color Combinations and Consumer Preferences for Color Combinations also find that while a large ...

To translate our brand thoughtfully for our digital communications ... See all accessible text and color combinations Provide high contrast Pay special attention when using light grays, oranges and ...

The examples shown are the approved color combinations for Drexel logotypes and the Dragon icon. As a standard, Pantone 294C (blue) and Pantone 7548C (yellow) should be used. Students, faculty, and ...