DAYTONA BEACH, Fla. — NASCAR today announced a multiyear extension of its longstanding Premier Partnership with Coca-Cola North America, one of the sport’s most enduring and influential partners. As ...
Coca-Cola also expanded into entitlement sponsorship, including the Coca-Cola 500 at Atlanta Motor Speedway. The spring race carried the company’s name from 1981 through 1985, and in 1984, NASCAR Hall ...