A new ad campaign from Coca-Cola appears to mistakenly attribute a non-existent J.G. Ballard work to the author.

A new ad from the Coca-Cola Co. opens with a shot of a typewriter ... VML’s deputy global chief creative officer, said in a statement. “With ‘Classic,’ we’re honoring that legacy by ...

"In practice, Coke wasn’t breaking new creative ground ... "This is so much better than that Christmas ad. This is actually good." Coca-Cola may be getting recent heat for its use of artificial ...

The 16-second ad, which is set to run in the UK instead ... capabilities of OpenAI's GPT-4 and Dall-E, and learns from Coca-Cola’s creative assets created over the brand’s 138-year history.

global vice president creative strategy and content at Coca-Cola, said in a press release. While there seems to be a trend of brands doing away with their logo in ads right now, from McDonald's to ...

Unlike these other flavor plays from the company, Sprite + Tea might already be familiar to many fans. That’s because before ...

Ads display a QR code that can be scanned to access a digital scratch-off sweepstakes with prizes including movie tickets, flight vouchers and more.

Quincey said while ads using generative AI are cheaper and quicker to make, the technology struggles with human resolution. Don't miss: Why are consumers upset with Coca-Cola’s AI-generated ...

Coca-Cola (NYSE:KO) is considering a new advertising partner for North America ... which includes media and creative, the report said. While Coke's media account in North America is in flux ...

Less than two months after Publicis outmanoeuvred WPP for the North American media business, WPP has renewed its ...

Publicis Groupe in December took the $US700 million media account for North America from WPP. However, Coca-Cola’s total ...