A new ad campaign from Coca-Cola appears to mistakenly attribute a non-existent J.G. Ballard work to the author.

global vice president creative strategy and content at Coca-Cola, said in a press release. While there seems to be a trend of brands doing away with their logo in ads right now, from McDonald's to ...

Less than two months after Publicis outmanoeuvred WPP for the North American media business, WPP has renewed its ...

Publicis Groupe in December took the $US700 million media account for North America from WPP. However, Coca-Cola’s total ...

Quincey said while ads using generative AI are cheaper and quicker to make, the technology struggles with human resolution. Don't miss: Why are consumers upset with Coca-Cola’s AI-generated ...

A new ad from the Coca-Cola Co. opens with a shot of a typewriter ... VML’s deputy global chief creative officer, said in a statement. “With ‘Classic,’ we’re honoring that legacy by ...

The Coca-Cola Company has renewed its global creative and media account with WPP’s Open X, doubling down on its partnership with the agency network across all markets outside North America.

Coca-Cola (NYSE:KO) is considering a new advertising partner for North America ... which includes media and creative, the report said. While Coke's media account in North America is in flux ...

The Platinum OBIE Award, the competition’s highest honor, went to The Coca-Cola Company and Ogilvy for Recycle Me. This campaign demonstrated how out of home advertising can combine creative clarity ...