Peterson later rebranded Topsy’s as “Jack in the Box,” inspired by the classic children’s toy. The new name reflected the restaurant’s playful personality and focus on quick service.

During the 1980s, Jack In The Box underwent a staggering transformation. The chain, which had previously focused on classic ...

The menu for a San Diego location of Jack in the Box includes burgers such as the Classic Buttery Jack with garlic herb butter, Swiss cheese, lettuce, tomato, ketchup and mayonnaise on a brioche bun.