Show full PR text DETROIT, Sept. 2, 2011 /PRNewswire/ — Globally recognized today, the Chevrolet bowtie logo was introduced by company co-founder William C. Durant in late 1913. But how it came ...

The very first Chevrolet Corvette logo, designed by Robert Bartholomew, never saw the light of day. Conceptually, it ...

So, Bartholomew quickly replaced Ol' Glory with a red flag consisting of the Chevrolet logo and a fleur-de-lis, which was part of Chevrolet founder Louis Chevrolet's family crest. With the ...

Though the story describes both the discovery of a symbol as well as Durant's enthusiasm over it as a possible logo for the Chevy brand, Mrs. Durant doesn't go into detail about what the design in ...

If the car is as successfully refined as its logo, the new Impala will do fine. Check out the press release after the jump. Show full PR text NEW YORK – The Chevrolet Impala has proudly worn the ...

When the No. 1 U.S. automaker announced in 2012 that it was paying $559 million over seven years to slap the Chevy bowtie logo on the jerseys of "Man U" players, the steep price tag turned heads.