Marketing a business's products and services is no easy task. However, by paying particular attention to customer characteristics, small-business owners can shape their marketing and promotion ...

these tools allow you to brand the company and its products and services while working to increase sales. The final component of the marketing mix is place. This refers to strategically placing ...

Leaders of small and midsize businesses (SMBs) say the top personal characteristics necessary for running a successful firm are self-discipline, people skills, and passion/drive, according to recent ...