Marketing a business's products and services is no easy task. However, by paying particular attention to customer characteristics, small-business owners can shape their marketing and promotion ...

While every digital marketing campaign is different ... it’s important that you’re able to hone in on these important characteristics while simultaneously putting a fresh spin on the approach.

Leaders of small and midsize businesses (SMBs) say the top personal characteristics necessary for running a successful firm are self-discipline, people skills, and passion/drive, according to recent ...