There are plenty of characters that could be considered representative of the PlayStation brand, but does the gaming giant have a mascot? Even if you've finished Astro Bot and rolled credits ...

corporate character mascots of all times. And what better time than the start of a new year (okay, we are less than 5 weeks into one anyway) to add a new Best of the Best list into the mix.

However, there is one department that Sony could never really compete in: coming up with a brand-defining mascot character. Sony just never seemed to have an answer to Nintendo’s Mario or Sega ...

Then she opened the school, “raising the next generation of mascots,” she said. Now, for $270 for 12 two-hour lessons, Ohira teaches people how to move so that the character looks alive ...