We’ve all heard the Carlsberg slogan ‘it’s probably the best beer in the world’ – except now the Danish brand admits that it’s not. With the rise in craft beers, there’s a lot more ...

The campaign sees Carlsberg trade on the equity of its ‘Probably’ slogan but turn it on its head. Created by Fold7, the ads see the brand admit it is “probably not the best beer in the world” and then ...

Video: ‘It’s like drinking the bath water your nan died in’: Carlsberg admits its beer tasted terrible ... as firm changes recipe Probably the best in the world: This hilarious classic ...

"Do the best things begin with curiosity? Probably." and gave Carlsberg a clear and emotionally rich role to play in reinvigorating curiosity amongst beer drinkers around the world. Don't miss ...

According to a theory, beer is history’s happiest accident. Though the discovery probably happened ... Alcohol in the World. As we mentioned in our article – 20 Best Beer Countries Heading ...