Senior executives continue to make significant investments in customer relationship management (CRM) systems, as they face their most pressing management challenge – improving customer loyalty and ...

With consumer confidence at a record low and discretionary spending still subdued, effective customer retention marketing capable of driving retention has never been more important for retailers.

Traditional retail metrics like customer acquisition cost (CAC) and customer lifetime value (CLV) are increasingly limited in providing a comprehensive view of customer value and marketing ROI. As ...

Discounts have always been a go-to strategy for attracting and retaining customers. When competition heats up and capturing customer attention becomes more challenging, many brands fall back to using ...

We all grow up wanting to believe that good deeds get rewarded. If you build something useful that creates genuine value for the world, that should be rewarded. Business, unfortunately, does not ...

What Is Customer Lifetime Value (CLTV)? In simple words, the customer lifetime value (CLTV) is the average amount a customer will spend on their products/services. CLTV is also a key metric to gauge ...