Christmas is a crucial and very competitive time for chocolate brands as they look to increase their volumes in the holiday sharing and gifting occasion. Cadbury owner Mondelez International had big ...

It has since earned its place in the coveted Cadbury's Heroes tin, available at Christmas. Variations of the bar have appeared on shelves in the past included an orange flavour and a mint flavour.

Asda has extended the offer to also include Cadbury Roses, Cadbury Heroes, Celebrations and Swizzels ... shoppers can get ...