As B2B teams plan for 2026, CTV presents both upside and risk depending on goals, timelines and internal readiness. The post ...
Subjective , the AI-native curation platform transforming how agencies and brands activate connected TV (CTV), today announced a new partnership with Samba TV , the global leader in AI-driven media ...
“On TV and Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Maggie Zhang, executive vice president of video research and insights at ...
TheViewPoint, a SaaS video ad monetisation platform for CTV/OTT publishers, is now certified by Innovid, an independent omni-channel advertising, and analytics platform built for television, to run ...
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