The old standard for lead-generation direct mail is the BRC. Yet today, a majority of marketers do not include a reply card. They insist that with so many electronic reply options available — ...

Vancity Visa, the credit and prepaid card-issuing division of Vancouver City Savings Credit Union, is piloting new envelopes to reduce paper in its mailings to cardholders. The envelopes, called ...

We've all seen them, those envelopes marked Business Reply. You know - the ones provided by a business and all you have to do is enclose your correspondence, seal the envelope and drop it in the mail.