That’s the feeling Tosha Hays and Mary-Cathryn Kolb hope to bottle up with their new Atlanta-based fashion­-tech company, Brrr. The two Georgia natives and former Spanx execs have developed a ...

Cool is a science. And this is about textile technology, not fashion. Although clothes make from brrr° yarn may look good, the cool factor is in the company's Triple Chill Effect, according to a ...