Under Armour: A Semi-Successful Turnaround Is Priced In
Under Armour is now going through a major brand turnaround as founder Kevin Plank took over as CEO in 2024. Read why I rate ...
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Under Armour's founder is back as CEO. Here's how the company went from taking on Nike to searching for redemption.
Nearly three decades ago, Kevin Plank founded Under Armour. Now, he's trying to turn the company around by stepping up for a second stint at its helm. The sportswear brand said March 13 that Plank ...
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How Kevin Plank Aims to Capitalize on Under Armour's Underdog Position and Return to Growth
The brand did, however ... prices on the more technical product within the pyramid of a good-better-best portfolio. "In the recent past, Under Armour has made a lot of good products, some better ...