Startup founders often lack time but they should invest resources in identifying a winning brand position that will then drive all their strategic decisions.

A study has identified 24 human drivers that influence how your brand is perceived and how it should be positioned Why do some brands ‘feel’ better than others? Since the invention of positioning as a ...

Management needs to endorse and set the direction of the ... There are numerous types of brand image metrics, ranging from brand awareness and recognition to brand positioning understanding, to brand ...

Here is a practical guide to using everyday market signals to shape a brand that is grounded in strategy, responds to the ...

Melanie Puddick, of Added Value, offers some guidance on understanding brand positioning and offers a simple framework from which to build. There is no standard definition of brand positioning. Some ...

Brand positioning is the catalyst The term ... W’s life science clients where he is responsible for the day-to-day management of regional / global communication projects, from brand strategy ...

Peter Gratton, M.A.P.P., Ph.D., is a New Orleans-based editor and professor with over 20 years of experience in investing, risk management ... technical analyst. A brand identity is the visible ...