Even with your offer, pricing and marketing strategy in place, your business may still fail if it lacks a strong brand personality. An established brand character makes you more memorable and ...

Chanel is elegant and poised. Apple is sleek and perhaps a little haughty. This is brand personality. A singular set of characteristics that immediately tells your audience what your brand is ...

This template will help make the process of creating your brand strategy much clearer and more effective. Step by step the template shows you how to put together a detailed and authoritative strategy ...

But what about brand personality? That’s another way quick-serves are scrapping for market share. Given the commoditization of products and battle for occasions, inside and outside the restaurant, ...