It’s not enough to identify your ethos, target customer profile and position your brand. You must also consider how your brand comes to life. Is it loud, energetic and the life of the party? Is it ...

Brand personality is the set of human traits associated with a brand. It helps a business connect with its target audience on an emotional and personal level. Brand personality not only influences ...

If you’ve had trouble making exercise a habit, try tailoring it to your personality. Reviewed by Dietitian Alyssa Pike, RDN Making exercise a regular habit can be difficult for many people. A new ...

Sabine Leveiller is the Marketing Vice President, of Europe at VistaPrint. She has over 20 years of experience in marketing strategy. Nike, Chanel, Apple—chances are these well-known brands evoke such ...

Ginger Zumaeta, an Entrepreneurs’ Organization (EO) member in Los Angeles, is the founder of Motive3, a brand strategy agency that helps companies build messaging playbooks for communications that ...

Share on Pinterest Tailoring exercise programs to individual preferences based on your personality could lead to greater satisfaction and consistency. Luis Alvarez/Getty Images Your personality may ...

Choosing a type of exercise that matches your personality might mean you’re happier working out and achieve better results, according to a new study. The research highlights the benefits of a ...

Adults need 150 minutes a week – about 20 minutes per day – of moderate to intense physical activity, according to guidelines from the Department of Health and Human Services. This can take the form ...

Share on Pinterest Your personality can greatly affect the level of enjoyment you get from different forms of exercise. Getty Images The level of satisfaction you get from a particular exercise can ...

The following excerpt is from Karen Tiber Leland’s book The Brand Mapping Strategy. Buy it now from Amazon | Barnes & Noble | iTunes My mother tells me that when my brother Scott was a baby, he would ...