Nike, Adidas, Puma, New Balance top many categories in new UBS global survey that includes brand awareness, purchase intent ...

Brand awareness is an essential piece of brand equity, as it captures prospective consumers and guides them into the customer journey where the consumer consideration set lies. Most of the time, ...

So, what starts as “let’s understand if people have heard of us” will depressingly and inevitably become “we need to raise ...

Brand awareness means how customers perceive, recall and recognise a brand. It also measures the brand’s external perceptions, which plays a key role in building marketing strategies specific to ...

The Fast Company Impact Council is an invitation-only membership community of top leaders and experts who pay dues for access to peer learning, thought leadership, and more. BY Kathrin Hamm Over the ...

Building brand awareness is the foundation of all your marketing efforts. By getting your name out there and earning people’s trust, you can influence their decision-making process and close more ...

Brand awareness comes in two forms: unaided and aided. Unaided awareness is when consumers can remember a brand name without any help; for instance, when asked to name a soft drink, the immediate ...

Video marketing is not just a trend, it’s a necessity for entrepreneurs who want to grow their brand awareness and sales in today’s competitive market. The Fast Company Executive Board is a private, ...

Every company has different goals and objectives when it comes to marketing. In my last post, I started to break down HW Media’s findings from a recent survey conducted with SOAR Performance Group to ...

Emad Kazi is the VP of Product & Lifecycle at Kajabi, an all-in-one platform helping Knowledge Entrepreneurs grow their businesses. The creator economy is booming: The content produced by social media ...