(By Randy Lane) Your show or podcast is either a commodity or a brand. Commodities are perceived by consumers to be the same as the other products or services in that category. Gasoline is a commodity ...

I sometimes hear the argument that certain kinds of products can’t be branded-they are commodities, highly price-competitive and no different from one to the other. But unless the product is sold in a ...

One of the worst nightmares for a brand is to find out its unique proposition is now considered merely a given by consumers. Consider the case of Brand Y, which built its franchise on a reputation for ...

With Google selling other media and advertisers ready to test an eBay-powered national TV marketplace, some publishers worry that automated, auction-based ad systems may be out to replace the brand ad ...

Recently, I was on a real estate podcast talking about the importance of being a brand versus being a commodity in today's era of consumerism. In short, people remember brands. You need to understand ...

Editor’s Note: Norman Katz, president of supply chain consultancy Katzscan Inc., writes a monthly column for Supply Chain Management Review. Katz’s column appears on the third Monday of each month.

“Live as a brand, or die a commodity” is something my business partner, Stefan Aarnio, said. It’s so simple, but yet so powerful. In essence, this means that you must build a brand in order to survive ...

I recently thumbed through my iPhone photos and saw 5-10 multiples of the same picture. This issue has bloated my entire photo library over the past year. How many versions of a sunset or me in a ...

The Smithsonian’s Hirshhorn Museum and Sculpture Garden will open “Brand New: Art and Commodity in the 1980s” Feb. 14–May 13, an expansive exhibition exploring the pivotal moments in the 1980s when ...

In an interview with WWD, Vicken Arslanian, founder and president of Europerfumes, said he wasn’t originally planning to buy a brand, but jumped at the opportunity to purchase Commodity. “I was ...

The Smithsonian’s Hirshhorn Museum and Sculpture Garden will present a selection of free public programs in conjunction with the exhibition “Brand New: Art and Commodity in the 1980s” (Feb. 14–May 13) ...