Nielsen has made a strategic investment in NeuroFocus, a research firm that uses neuroscience to provide insights on everything from message testing and product design, to packaging, content ...

Scientists at the University of Bath have developed a simple three-minute brainwave test called Fastball EEG that can detect memory problems years before Alzheimer’s is typically diagnosed. Unlike ...

In a first, a large, international team led by multiple labs at Harvard Medical School and Princeton University has published ...