You also need a super-smart business model. Case in point: the Noun Project, an online icon collective of more than 30,000 symbols that strives to create and compile, as co-founder Edward Boatman ...

Hence the Noun Project. Run by Boatman and Sofya Polyakov (they’re married), the website collects and distributes iconography for a pittance. The 17,000 icons to date include existing ones you ...