Social media pros often design the creative elements ... the feelings that your brand’s color palette evokes in mind when creating designs. Take the color blue for example.

In graphic design, certain colors are known to evoke specific psychological responses. Red evokes strong emotions such as passion, excitement, and urgency. Blue is often associated with calmness ...

A graphic identity ... electronics retailer Best Buy typically incorporates its standard blue and yellow colors into ads. Quality design schemes and visual imagery on a company website is another ...