If you’ve studied sales or pricing–or cognitive biases–then you’re probably aware of a bias known as “the anchoring effect.” One of the best definitions we’ve seen comes from ...

This cognitive bias, known as the anchoring effect, subtly yet powerfully shapes our judgments across various aspects of life. From financial investments and consumer purchases to legal judgments ...

The succession of high anchor prices and add-ons, followed by “Call now to avail of the special price!” has a hypnotic effect on tv ... “AWESOME FAMILY, BY DESIGN (Applying Behavioral ...

The anchoring effect represents one determinant which can have a negative effect on decision making. Business leaders must be aware of it when making decisions so it does not cloud their judgment.

Studies have shown that setting an anchor at the outset of a negotiation can have more effect on the final outcome than the intervening negotiation process. Setting a starting point that is ...