The old Taco Bell logo was hardly sophisticated, but goddammit: it was proudly ’90s. The decade of Chester Cheetah, of Wayne’s World, of Clinton Sax, of OK Soda, and leopard-print leggings.

Pacific Bell, long a stalwart California name, now is just one more discarded logo for trivia buffs after its parent company scrapped the names of all its operating units Tuesday in favor of ...

For the all-important and iconic logo, the presentation explains that “we explored all possible bell forms, searching for the most up-to-date expression; emerging finally with the bell that has ...