Reading books on psychology and behavioral science ... of classical economics and the hyper-irrationality of behavioral economics. They…use it to explain our most puzzling behavior, from the ...

For at least a decade, we have been treated to a series of books about behavioral economics–all the ways our minds play tricks on us to make us behave in a less rational manner than we might ...

Thaler is the author of the books Nudge and Misbehaving: The Making of Behavioral Economics. Among Thaler's contributions to the field are his "theory of mental accounting, explaining how people ...

On the other hand, people who have not studied economics are fully ... to call themselves behavioral scientists. The synergy is evident in policy books such as Cass Sunstein’s Simpler and ...

These insights led to the founding of a new field, behavioral economics, which became a household name 10 years ago, after Cass Sunstein and Richard Thaler published the best-selling book Nudge ...

Behavioral economics combines elements of economics and psychology ... Wealth, and Happiness, his 2008 book with former UChicago legal scholar Cass Sunstein, now of Harvard University. Businesses and ...

Behavioral economics is based in large part on the Nobel ... The Johns Hopkins science historian Ruth Leys, author of a forthcoming book on priming research, points out that cognitive science ...

$27.95. Behavioral economics sees the world as full of humans, not “econs,” in the language Richard Thaler and Cass Sunstein popularized in Nudge, their seminal work in this area. Now Thaler has a new ...