Behavioral economics uses an understanding of human psychology to account for why people deviate from rational action when they’re making decisions. In the model of rational action assumed by ...

Behavioral economics sheds light on most every day activities and why we consume goods and services the way we do, why we make certain choices about ourselves or others, and how we decide courses of ...

Behavioral economics needs biology. How lived experience, emotion, and development shape the choices people make.

Behavioral economics—loosely defined as an approach to examining human behavior and decision making that integrates research and evidence from psychology and related fields such as sociology, ...

As the column’s name suggests, Thaler set out to challenge standard economic thinking by testing economic anomalies—in other words, what happens when our irrational, some might say human, selves are ...

Behavioral economics is a field that seeks to understand how people make decisions about things they want and need. The field relies on a collection of theories—models—that predict how people will ...

Allison Schrager is a Bloomberg Opinion columnist covering economics. A senior fellow at the Manhattan Institute, she is author of “An Economist Walks Into a Brothel: And Other Unexpected Places to ...

If you’re reading this article, you’re likely familiar with, or at least intrigued by, the concept of behavioral economics (also known as BE). The study of how humans really make decisions has ...

Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and ...

Behavioral Economics is the application of psychology to the field of economics. It describes the role that psychology plays among consumers, employers, and governments, which then impacts markets and ...