We're all familiar with the basic bitch, are we not? She loves fall, UGG boots and unabashedly discloses her location through daily selfies on Instagram — no matter how crushingly ordinary her ...

This new “Bros Being Basic” Instagram account, which was just started two days ago but had already amassed quite the number of posts, is my new favorite thing ever. By the way, if you’re unclear ...

As the temperature drops and the cold winter months roll in, 20-somethings everywhere prepare themselves for what is arguably the greatest season for all things basic. As ladies with perfectly ...

At this point, most everyone has heard more than enough about the female version of the basic bro—let’s call it the basic broad. It has a surprisingly thorough entry on Wikipedia, which claims the ...

I’ve been wanting to read Chloé Cooper Jones’ Easy Beauty since it came out earlier this month, and Tomi Obaro’s review (below!) gave me the push I needed. Speaking of recommendations, Stephanie ...

Fare thee well, man tailoring. While Men’s Fashion Week may bring out the snappiest dressers, a new survey finds that the majority of American men now favors “the basic Bro,” a look consisting of ...

This round of voting has now closed—but head over to the quarterfinal round to keep voting. Marquee matchups include surfer bros vs. snowboarders and basic bros vs. nouveau bros. In 2016, we live in a ...

Being labeled as basic is nearly a death sentence in today's society. It's the declaration that someone's taste level is so low or simple that they've been rendered utterly non-stylish. The average ...

Courting Disaster is Jackalope Ranch’s weekly column of dating horror stories, observations, how-tos, and more by Katie Johnson. Names of ex-boyfriends, past hookups, and bad blind dates have been ...

What up, bro? What's good, brah? This is the chant of the bro, an equally parodied and celebrated genus of young men. (They've been designated "bros" mostly because, well, they say "bro" a whole lot.) ...