The Kellogg Company says it has incorporated “innovative” technology on four of its brands of cereal that will help people who are blind or have low vision find the boxes in grocery stores.

US intellectual property regulators are rejecting General Mills' bid to trademark the yellow background color on boxes of Cheerios cereal. The Trademark Trial and Appeal Board on Tuesday set aside ...

The new cereal box, which debuted on Oct. 17 ... we can all come together despite our different backgrounds. According to an Oct. 17 press statement from Kellogg, "The box brings together six ...

Shoppers passing by quickly notice these aren’t typical portraits made with paint; they’re made out of cereal boxes that have been cut out and perfectly placed to create the image. A close ...