One area that often gets overlooked is the psychology of product packaging, especially during a rebrand. Navigating the landscape of product development and marketing can be complex. Amidst the ...

One-third of consumer decision-making is based on packaging, according to research cited by The Paper Worker in the following infographic. The infographic provides a look at the various elements of ...

Fibre-based packaging company DS Smith has unveiled Tape Back, a resealable e-commerce packaging solution. This product replaces single-use plastic tear strips, enhancing sustainability and ...