Under Armour has turned its innovation lens onto the ubiquitous backpack. The Baltimore-based sports brand set out to redesign the accessory that has long been maligned for the weight and strain ...
Back-to-school shopping is well underway, and they’ll need a great backpack to start the year off right. Right now, Under Armour has a selection of athlete-approved backpacks for 25% off. These ...
The company hopes a new strategy can turn things around after revenue fell more than 10% over the last 12 months. Under Armour might have its next NFL star Semi-pro soccer team to play at Under Armour ...
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It was once hyped as a worthy rival to Nike. But at present, Under Armour, founded by a 23-year-old former college athlete, is struggling to “just do it.” Instead, the brand that’s championed on the ...