Elfried Samba, Co-Founder and CEO of Butterfly Effect, is set to take the stage next month as a keynote speaker at B2BMX 2026, powered by Advertising Week.

Marketing Week’s The State of B2B Marketing is back for 2025 and there’s still time to take part before the survey closes on Friday (22 August). The survey takes a deep dive into how B2B marketing is ...

Content marketing is a powerful tool for B2B businesses. It helps engage your target audience, build trust, and drive ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

The impact of GenAI on information discovery and B2B GTM strategies is substantial as AI search summaries are redefining discoverability ...

Building effective and high-converting B2B product pages isn’t as simple as just describing your product, publishing the page, and hoping customers bite. Business decision-makers are now conducting ...

The title is presented as a visual, AI-enabled playbook built around 12 actionable frameworks, with QR codes linking readers to interviews and conversations with CMOs and marketing leaders ...

The book promises to be a practitioner’s blueprint to influence buying groups, accelerate revenue and drive adoption ...

LinkedIn stands tall as the champion of business-to-business advertising. Boasting a staggering 950 million-plus users worldwide, this platform is about more than professional networking: It's a space ...

Ask 100 B2B event organizers how to execute effective event design, and you'll get 100 different answers. So to get to the truth we at Splash analyzed 37 design-related metrics for the ...