Forming a framework to evaluate growth opportunities can guide investment plans and help the team make informed, data-driven ...

Customer experience is a major focus of the B2C world, but it’s also vitally important for B2B companies. As B2B customers become more digitally savvy, companies need to focus on digital ...

And most customers who suffer a bad customer experience spread negative word-of-mouth. Recent research* conducted by B2B International found that only 14% of large B2B organizations are truly customer ...

It would make content easily accessible, provide helpful resources and back off on the sales pressure. The post What would a ...

Trade shows, product demonstrations, client meetings, customer service and advertisements are among the core pillars of business-to-business (B2B ... is an option for avatar-attended meetings.

The B2B buying experience is set for a revolution, according to Wunderman Thompson Commerce & Technology’s new B2B Future Shopper report, with 67% of B2B buyers wanting to conduct their online buying ...

It’s simple: customers. As direct-to-consumer (DTC) ecommerce evolves, B2B customer expectations, too, have shifted. B2B buyers no longer expect calls from sales reps like they did in days past ...

For organizations looking to grow their customer base and retain existing clients, demonstrating value beyond product features is no longer optional; it’s essential. B2B marketing leaders play a ...

People tend to have difficulty explaining exactly why they like a product or experience, yet Voice of the Customer (VoC) is most B2B companies' method of choice for driving customer input. But just ...