Learn how modern B2B teams use cold email, AI, deliverability, and personalization to book more meetings, protect their ...

In general, the conversion is the desired action performed by an email recipient. There’s no strict definition of a conversion for a cold email, you define it yourself. It can be the email open, the ...

A call to action (CTA) is what you would like your cold email recipient to do next. Your email recipients need guidance. The value propositions in your email may be supported by a memorable brand ...