What is B2B marketing automation? Marketing automation refers to the systems and automated processes that organizations use to facilitate various marketing activities. For B2B professionals, it's ...

Pardot, B2B marketing automation by Salesforce, is perhaps the most popular B2B marketing automation pick. B2C automation inspiration for B2B marketing automation Before we jump into marketing ...

Business automation employs advanced technologies to simplify business processes and functions across an organization, thereby minimizing human intervention as much as possible. In the world of B2B, ...

Marketing automation isn't a set-it-and-forget-it discipline for B2B marketers. Companies struggle to perfect their craft, but generally witness speedy return on investment. Our team tests, rates, and ...

Portland, Oregon, March 06, 2025 (GLOBE NEWSWIRE) -- Act-On Software, a marketing automation leader, in partnership with Ascend2, releases "The State of B2B Marketing Automation 2025." This survey ...

In today's rapidly changing world of B2B marketing, the quest for efficiency and personalization has reached unprecedented levels. As companies tirelessly work to connect with their target audience, ...

In an era where revenue growth, customer retention, and marketing efficiency are mission-critical, B2B Marketing Automation Platforms have emerged as essential tools for enterprises aiming to drive ...

Acquisition to Add Significant Scale to REPAY’s Accounts Payable Automation Business, Enhance Existing Healthcare B2B Business and Accelerate Expansion into New Verticals ATLANTA--(BUSINESS WIRE)-- ...

Digital Marketing Buyer’s Guides » B2B Marketing Automation Platforms 2014: A Buyer’s Guide Chat with SearchBot Table of Contents Section I: Marketing Automation Software Market Overview Section II: ...

The world of B2B sales and marketing has undergone a seismic shift in recent years. The buyer journey has evolved, as lead generation models such as direct marketing and events show diminishing ...