Why would I say something so controversial? Because today we're talking all things availability heuristic: What it is How it affects you and your marketing How advertisers use it What it has to do ...
It's not our fault; our brains are wired to make quick decisions, and the availability heuristic tells us to use the information that's most readily available—in short, our premade assumptions. So, if ...
You might conclude that innovative companies must be full of creative people. Here’s why that’s not necessarily true. The Mad-Genius Paradox: Creativity Could Be Tied To Both Sanity And ...