Forbes contributors publish independent expert analyses and insights. News and opinion about video games, television, movies and the internet. When Bungie revealed Marathon at the PlayStation showcase ...

Alternate reality games, or ARGs, are a dime a dozen in viral marketing circles these days. The "J. J. Abram" strategy and the gaming world seem to mesh pretty well together. Nowadays, though, most of ...

Augmented reality and alternate reality gaming may not yet be the must-have gaming mechanics that proponents promised, but both certainly have potential in the future of gaming. Microsoft gave us some ...

If you haven't heard of alternate-reality games, it probably means you're living in North America, where their popularity, though rising, lives on the fringes. But a United Kingdom-based maker of a ...