Apple plans to introduce additional ads within App Store search results starting in 2026, expanding its search ad inventory while keeping strict limits on how advertisers can influence placement. What ...

Apple is preparing to expand the number of advertisements displayed in App Store search results, signaling a deeper push into performance-driven app discovery. According to a new update published on ...

An in-depth look at how Apple Search Ads work, from relevance and IPM to campaign structure and the logic behind Apple’s auction model.

If you’re still calling it Apple Search Ads, you’re already behind. Earlier this year, Apple dropped the “Search” and rebranded to simply Apple Ads – a move that signals something bigger than a name ...

Last year, Apple (AAPL) revealed it was going to allow for increased advertising by developers in its App Store during user searches in 2026. The Cupertino-based company has now confirmed the ...