Apple built the iPhone on a simple promise: premium hardware, clean software and a sense that users, not advertisers, were the real customers. That bargain is eroding as the company leans harder into ...

Last year, Apple (AAPL) revealed it was going to allow for increased advertising by developers in its App Store during user searches in 2026. The Cupertino-based company has now confirmed the ...

Apple is preparing to present more ads during searches on the App Stores, but has told advertisers they can't pay to get better positioning. Apple's note to advertisers and developers about this ...

After announcing last year that the App Store would get more ads in 2026, Apple has updated its official documentation to reveal that the App Store will indeed get more ads starting in March. While ...

Apple is rolling out a round of enhancements that will make it easier for developers to submit, manage, and market their apps on the App Store. Here’s what’s new. As detailed in the News section of ...

An in-depth look at how Apple Search Ads work, from relevance and IPM to campaign structure and the logic behind Apple’s auction model.