The Ansoff Growth matrix is a tool that helps businesses decide their product and market growth strategy. It maps product/market strategies – eg, market penetration, product development, market ...

Most growth models and strategies — such as the Ansoff Matrix and McKinsey’s 7S Framework — are focused on external expansion: Grow by launching new products, by entering new markets ...

Igor Ansoff (1918-2002) was the father of modern strategic thinking. When Gary Hamel referred to the origins of corporate strategy he paid Ansoff an indirect compliment: “Strategy didn't start ...