Amazon is engaging with Times Internet to explore the acquisition of MX Player, one of the largest on-demand video streaming services in India, according to four sources familiar with the matter, as ...

Amazon and MX player come together to launch Amazon MX Player, an AVOD channel on Amazon's Prime Video platform. (L-R) Head of Content, Amazon MX Player Amogh Dusad, Head of Amazon Ads India Girish ...

Amazon is playing a dual-platform game in India’s competitive streaming landscape, with Prime Video targeting subscription-ready consumers while its ad-supported Amazon MX Player courts viewers ...

In a wide-ranging conversation at the APOS summit in Bali on Wednesday, senior regional executives from Amazon laid out their vision for the company's twin-pronged streaming strategy in India, where ...

Amazon MX Player, the ad-supported video streaming platform created as a result of Amazon’s acquisition of the MX Player app ...

One of India's biggest streaming service MX Player might become an Amazon subsidiary. TechCrunch reports, citing sources, that the e-commerce giant is in talks with Times Internet, which currently ...

MUMBAI: While global streamers consolidate into super apps, Amazon is doing the opposite in India. It is running two distinct platforms, Prime Video and MX Player, each catering to sharply different ...

A week after Inc42 exclusively reported about Amazon acquiring MX Player, the ecommerce giant confirmed the development saying it has signed an agreement to purchase some assets of the video streaming ...

India’s digital streaming landscape is at a pivotal juncture, with ad-supported video-on-demand (AVOD) rapidly rising as the preferred mode of content consumption. This shift in viewer behaviour is ...