For a while, Amazon had suffered from success, scaling at a rapid rate but unable to keep a consistent brand ecosystem, leading to a fragmented identity. With a new refined logo design ...

Amazon has unveiled a new logo for the first time in 20 years ... The new brand identity will be rolled out over the company assets including web and packaging According to Koto, the project ...

A new pair of custom fonts finally tie Amazon products and services together, as part of a global refresh by the design agency Koto.