Amazon, arguably the largest online retailer in the world, has a subtle hidden message in its logo. Most people notice the smile-shaped arrow at the bottom of the logo, which represents happiness ...

The straight orange streak evolved into a curved arrow, connecting the ... namesake river to the subtle smile that now graces millions of packages, Amazon's logo journey reflects its ...

One observant social media user noted: "Amazon's logo contains an orange arrow that goes from A to Z, hinting that the company sells every product imaginable. The arrow also doubles as a smile ...

Koto and Amazon XCM took a subtle approach to updating the brand's logo – a curved arrow and smile hybrid that represents Amazon's "A to Z" offerings. Compared to the previous logo, the team ...

Amazon released a new logo in early 2021 that depicted jagged ... company’s tell-tale blue tape positioned above an arrow-like smile expressed similarities to a mustache worn by Adolf Hitler.

But an Amazon logo that was just quietly redesigned ... The much-mocked app icon, with a smile-shaped arrow beneath what looked like a toothbrush-style mustache, was unveiled in January, replacing ...

You may never look at the Amazon logo the same way again next time you purchase something. And we're not talking about the obvious smile. What about the letters that the arrow is pointing to?

In January, Amazon ditched their classic shopping chart app design in favor of the company's smiling-face-arrow on a package ... boxes emblazoned with its "smile" logo. Amazon's new app logo ...

The app for the e-commerce company looks like a package with Amazon's smiling arrow logo and strip of tape across the top. The first iteration looked like a jagged piece of tape above the smile.

When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit: Nice and Serious Did you know there's a charity that specifically supports mental ...

Similar to a recent branding update by Walmart, Koto and Amazon XCM took a subtle approach to updating the brand's logo – a curved arrow and smile hybrid that represents Amazon's "A to Z" offerings.