With a new refined logo design ... iconography brings a visual cohesion to Amazon's brand, unifying inconsistencies while adapting to fit small and large scale branding. The new look has already ...

A new pair of custom fonts finally tie Amazon products and services together, as part of a global refresh by the design agency Koto.

Small businesses, not megaretailers ... They are shopping with their values. Close-up of logo for Amazon Prime day. Close-up of logo for Amazon Prime day. Smith Collection/Gado/Getty Images ...

Richard added: “This small design feature subliminally reinforces the idea that Amazon is a one-stop-shop for all consumer needs.” It’s a subtle yet effective logo but some people have ...