Use our in-depth glossary to find out if you're a based chad who has aura or a delulu chud in danger of being mogged.

Claire's is reinventing the mall staple for a generation raised on Roblox and YouTube.

For Gen Alpha, Adams stresses interpersonal skills like professionalism and integrity over technical ones, as the labor market is unprecedented. Ultimately, she argues that generational knowledge ...

Gen Alpha is already shaping household spending, forcing brands to rethink product discovery, loyalty, and marketing in the age of AI.

The generation born from 2010–2025 is speaking a new language of feelings and boundaries. The challenge lies in how adults ...

If you just found out about Generation Alpha, brace yourself for a new crop of kids set to debut on Jan. 1. Generation Beta will start arriving in 2025 — and some experts predict they will be immersed ...

Stantec Principal Amy Holzle explores how Generation Alpha will reshape higher education design, from inclusive spaces to tech-driven learning. The Arcadia Flats study lounge at Western Michigan ...

From global loanwords and garbled Italian, the slang of the children of millennials doesn’t just share elements with Minionese, it may have absorbed it ...

There’s a sneaky contributor to the growing anxiety of the emerging generation—and it’s not just screen time. If smartphones and social media are to blame for Gen Z’s 139% increase in anxiety, then ...

Generational trends are no exception. While there’s been plenty of chatter in the recruiting world around Gen-Z in the workplace and what it takes to attract and retain them, I’m encouraging you to ...

Generation Alpha, born in or after 2010, is poised to redefine how brands approach marketing. Unlike their predecessors, this tech-savvy generation has been immersed in digital experiences from their ...

These HOKA shoes are trending with Gen Alpha and Gen Z, and they’ll look good on you too. The HOKA Clifton 11 is built for everyday running, but it also fits right into daily wear. It’s cute, comes in ...