Business Wire

Affinity Solutions Launches a New Insights Platform That Allows Marketers to Tap the Power of Purchase Media Metrics to Measure Success

NEW YORK--(BUSINESS WIRE)--Affinity Solutions (Affinity), the leading consumer purchase insights company, today announced the launch of Comet TM, a powerful intelligence platform that uses consumer ...
TV Technology

Samba TV, Affinity Solutions Collaborate To Give Advertisers Full View of Consumer Journey

NEW YORK—Samba TV has partnered with Affinity Solutions to offer brands and advertisers cross-platform measurement of return on ad spend (ROAS) and targeted solutions, the company said today. The ...
adexchanger

Affinity Solutions Improves Campaign Planning In Time For Upfronts

Just about every measurement provider is trying to get its hands on more viewership data ahead of the upfronts. On Wednesday, outcomes-based measurement provider Affinity Solutions announced a new ...
Business Wire

Affinity Solutions Completes Acquisition of SMB Merchant Marketing Platform Innovator 2Go Media

NEW YORK--(BUSINESS WIRE)--Affinity Solutions, (www.affinitysolutions.com), the leader in transaction-informed marketing solutions, and pioneer of Data Analytics as a Service (DAaaS), announced today ...
Yahoo Finance

Affinity Solutions and NinthDecimal Combine Location and Purchase Data to Deliver End-to-End Closed-Loop Measurement Solution

NEW YORK, NY and SAN FRANCISCO, CA--(Marketwired - Jun 20, 2017) - Affinity Solutions, a leading provider of purchase-driven marketing solutions and NinthDecimal, the marketing platform powered by ...
Yahoo Finance

Claritas and Affinity Solutions Partner to Power Brand ROI - Exactly How and Where Consumers Spend their Money

Cincinnati, OH, Jan. 24, 2023 (GLOBE NEWSWIRE) -- Claritas®, a data-driven company that helps marketers achieve superior ROI, and Affinity Solutions, the leading consumer purchase data platform ...
Advanced Television

Disney collaborates with Affinity Solutions

In a collaboration with Affinity Solutions, Disney is set to add to its list of data-driven capabilities by launching a commerce media solution that delivers attribution measurement and consumer ...
Morningstar

Affinity Solutions’ Custom Consumer Purchase Audiences Now Available to Advertisers on Microsoft Curate for Commerce

Integration of purchase data with commerce media platform makes valuable first-party audiences accessible and actionable at scale for advertisers Affinity Solutions, a leading consumer purchase ...
Destination CRM

Affinity Solutions’ Consumer Purchase Insights Is Now Accessible via AWS Clean Rooms

Affinity Solutions, a consumer purchase insights company, is teaming up with Amazon Web Services (AWS) to provide advertisers and publishers with privacy-enhancing controls to access Affinity’s ...
Advanced Television

Samba TV integrates Affinity Solutions’ PMM data

Samba TV, a provider of TV technology for audience data and omniscreen measurement, has announced the integration of Affinity Solutions’ Purchase Media Metrics (PMM) data to empower brands and ...
Morningstar

Affinity Solutions’ Consumer Purchase Insights is Now Accessible via AWS Clean Rooms to Enable Advertisers and Publishers to Securely Drive Outcomes Measurement

Affinity Solutions, the leading consumer purchase insights company, today announced it is teaming up with Amazon Web Services (AWS) to provide advertisers and publishers with privacy-enhancing ...