Anthropic seized on the opportunity and took a not-so-subtle swipe at its rival with its Super Bowl campaign, which centers ...

Google and Microsoft liaisons explain why dynamic ad surfaces, distinct assets and smarter AI inputs will define the next era of paid media.

Pringles is running a Super Bowl ad targeted at Gen-Z that is simultaneously designed to build excitement around the brand while capitalizing on the brand's history.

Performance marketing lives in a world of relentless optimization. Every element—landing page design, copy, imagery, calls-to-action, targeting parameters—i ...

Data-driven attribution and smart bidding are no longer optional when targeting a generation that loops between video, social proof, and search before converting.