Coke reportedly spends close to $800M every year in overall billings, and Publicis has bagged the account for $700M, reports suggest. WPP will, however, continue to manage Coke’s global ...

The agency-client relationship has commanded more press attention than any other this year. The Drum sits down with the ...

WPP has failed to fend off Publicis to retain the North America media brief as the pitch comes to a conclusion. Coca-Cola hands Publicis its US media account / Adobe Stock The timing of Coca-Cola ...

Wade will be succeeded by Michael Frolich, currently global chief client and transformation officer and EMEA CEO of IPG-owned ...

Michael Frohlich ( above, right ), formerly Weber Shandwick’s EMEA CEO, will take over WPP’s comms and corporate affairs from ...

Advertising giant WPP has suffered another blow with Mars shifting its $1.7 bn global media account to Publicis Groupe, marking the second major client defection in just a few months.

It was sent days before WPP lost its $1.7bn (£1.3bn) Mars contract to Publicis and before the London advertising giant announced Mr Read would step down as chief executive at the end of the year.

Publicis Groupe (OTCQX:PUBGY) (OTCQX:PGPEF) has won Mars Inc.'s $1.7B media account from UK-based rival WPP (NYSE:WPP), Adweek reported Tuesday. The French advertising and public relations firm ...

Publicis is replacing WPP Media (formerly GroupM) as the lead media agency for Paramount Pictures’ domestic and international theatrical and home entertainment, along with Nickelodeon, consumer ...

WPP has had a torrid time over the past 18 months or so; shipping accounts and losing its status as biggest ad holding company to Publicis. You wouldn't have known it at the finale of this year's Cann ...