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WPP, Publicis and Coca-Cola

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Publicis gets its hands on Coke's N. American media account, which was with WPP

Cola's (NYSE:KO) North American media account to French rival Publicis (OTCQX:PUBGY) following a competitive tender, according to media reports from Friday. Coke reportedly spends close to $800M every year in overall billings,

As Coca-Cola’s $700m account goes to Publicis, WPP’s media model is put to the test

WPP has failed to fend off Publicis to retain the North America media brief as the pitch comes to a conclusion.

Publicis shakes WPP’s grip on Coca-Cola

Publicis Groupe has taken a chunk of business from Coca-Cola, a major client of WPP. Various reports put the value of the win, the US and Canadian media buying, at more than $US700 million. Coca-Cola’s total global ad spend is more than $4 billion.

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A tale of two holding companies: WPP and Publicis

WPP has lost another client in its media roster. Following the news last week that Coca-Cola’s North America media business ...

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Big blow for WPP as Coca-Cola US media departs for Publicis

This really isn't what WPP wanted to hear. Publicis has won Coca-Cola's North American media, worth $785m blast year, from ...

2d

WPP loses, Publicis wins Coca-Cola media work in North America, FT reports

WPP (WPP) has lost one of its biggest North American clients for media buying and planning, Coca-Cola (KO), handing a win to French rival ...

2d

Coca-Cola Co. moves North America media business from WPP to Publicis

Coca-Cola Co. has shifted its North America media account from WPP to rival Publicis Groupe following a closed review, Ad Age ...

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Publicis steals Coca-Cola's $800 North American media crown from WPP

Cola's lucrative North American media account from WPP following a hush-hush competitive review, industry sources confirmed ...

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Publicis challenges WPP’s Open X for Coca-Cola media

WPP is defending the North American media part of its flagship $4bn exclusive marketing deal with Coca-Cola against Publicis, ...

3d

Coca-Cola’s $700m account review is a timely test of WPP’s media model

WPP is hoping to fend off Publicis to retain the brief as the pitch nears a conclusion. Win or lose, the spotlight will be on ...

Sonos Says ‘Sooooo … No’; Competing For Coca-Cola’s Crown

Sonos abruptly canceled its plans for a video streaming device. The Trade Desk's Ventura operating system was counting on ...

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